Step 3: Mind Tracker

Traditional brand trackers don't factor in human biases.  They are based on rationalized responses or survey protocols that force respondents to choose amongst a predefined set of brand attributes. Mindspeller offers tracking of your brand in the collective subconscious 'autopilot' mind, driving your customer's top of mind consideration set. Our Mind Tracker helps you understand the dynamics between your digital marketing SEO/SEA ROI metrics and your Mindspeller Association Score.

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Respondents. The Mindspeller implicit brand association network is growing fast. Thousands of humans (not machines!) have helped to build the world's largest implicit association map.
Assets positioned. Benchmark your brand with numerous hallmarks that score high on your intended associations.
>10 Mio
Brand associations. Looking to claim a unique keyword as top of mind association for your brand? Have our AI suggest original 'hidden gem' concepts to create your unique brand frame.

Your Benefits

  • Monitor your campaign impact on the implicit level, driving 95% of consumer behavior
  • Monitor progress of your brand equity throughout longer term repositioning campaigns
  • Report actuals versus targets to your senior management.
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Revisit Path Finder
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