Step 3: Mind Tracker

Traditional brand trackers position your brand based on rationalized 'System 2' respondent data. From a neuromarketing perspective, this is neither agile nor cost-effective. Mindspeller offers near continuous tracking of your brand in the collective subconscious 'autopilot' mind. Monitor the impact of your campaigns on the implicit association level, driving 95% of consumer behavior.

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Respondents. The Mindspeller implicit brand association network is growing fast. Thousands of humans (not machines!) have helped to build the world's largest implicit association map.
Assets positioned. Benchmark your brand with numerous hallmarks that score high on your intended associations.
>10 Mio
Brand associations. Looking to claim a unique keyword as top of mind association for your brand? Have our AI suggest original 'hidden gem' concepts to create your unique brand frame.

Your Benefits

  • Monitor your campaign impact on the implicit level, driving 95% of consumer behavior
  • Monitor progress of your brand equity throughout longer term repositioning campaigns
  • Report actuals versus targets to your senior management.
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